JOHN FRUM DAY

This poster design is named for the American messianic figure-head of the Vanuatu Cargo Cult, John Frum. On Tanna Island there is a Cargo Cult which worships a figure called 'John Frum' There is speculation that this figure was an American and the name John Frum was a shortening of 'John From America'. The cult supposedly started in the 1930's but gained popularity during World War II when 300,000 troops established themselves in Vanuatu.